Tangier .. The launch of promotional tours of e -commerce to keep pace with traders, craftsmen, cooperatives and manufacturers of the north

These tours fall within the framework of the continuous efforts of the investment system partners of the Tangier-Tetouan-Al-Hoceima region to revive and stimulate the regional economy, especially for commercial, craftsmanship and cooperative activities, and to download the goals of the partnership agreement concluded on October 22 between the regional investment center and the revival and development agency of the northern regions and the companyJumia Morocco.

By the way, Sarah Sweileh, who is responsible for communication and public relations at the Northern Territories Development Agency, highlighted that the project, completely funded by the North Territories Development Agency, seeks to enhance and strengthen the capabilities of traders, craftsmen and cooperative members in promoting and marketing their products via the Internet and modern communication, and reducing the impactThe economic repercussions of the spread of the Corona epidemic and the closure of the Bab Ceuta crossing, expressing hope for the widespread engagement of the targeted groups so that it can benefit from the available digital and logistical mechanisms, which will benefit the economic movement in the region and will be a bridge to enter the international markets.

For his part, Mohamed Adnan Abdel -Ghani, responsible for customers, affirmed the "Jumia Morocco" platform, the project to support the relevant groups and self -contractors in the region electronically and through modern means a creative idea that aims to accompany and accompany the relevant groups to contribute to achieving the desired economic takeoff in the region, by providing those concerned with new knowledge and technological mechanismsIt has to do with the development of their professional and commercial activities.

He stressed that the tripartite agreement is looking to "decipher economic isolation" from the targeted groups by granting it the possibility to enter the national market through a varied and comprehensive national network, and to move from seasonal activity to a continental commercial activity for regions that depend on the seasonal or agricultural activity, and to introduce its products and promote it onWide, organized and regular scope.

Siham Ben Abd al -Nabi, from the Regional Center for Investment of Tangier Tetouan Al -Hoceima, said that the projects are launched with an introductory and awareness convoy that will travel in the various cities of the north in order to communicate directly with the targets of the economic initiative, especially among them young people and women, to educate them about the importance of electronic commerce that remains an important way to promote productsRegional, national and international in the future, as well as creating spaces for advertising and promotion and transgressing the concept of traditional marketing to win new customers, noting that the accompaniment will be individual of concern the groups concerned and enable them to acquire special skills in the field.

The promotional tours program in the Tangier-Tetouan-Al-Hoceima region includes a series of promotional courses to sensitize the importance of electronic commerce and keeping pace with traders, craftsmen, cooperatives and manufacturers of the entity in order to enable them to integrate digital, with the aim of marketing their products through the electronic platform “Jumia” as a comprehensive channel for electronic sale and logistical distribution.

These courses, which will continue until the 20th of December, will include 10 diverse stations across all cities of the region, starting from the city of Tangier and passing through the city, Wazzan, Chefchaouen and Al -Hoceima.

The courses program will be known for communication sessions, discussions and interventions that will include most of the regional actors on the importance of e -commerce followed by the launch of the registration process of merchants, craftsmen, manufacturers of the entity and cooperatives who want to engage and enter the electronic platform, in the presence of a specialized team affiliated with the "Jumia" platform Jumia, with the support of the platform and center managers teamRegional Investment for Tangier -Tetouan -Al Hoceima.

Participants in this program will benefit from a comprehensive accompaniment of a personal nature in order to promote their projects and develop their technologies and skills in electronic sale and distribution.This training will continue for several weeks in order to ensure a gradual and successful transition towards the world of electronic commerce.