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In a completely developed style that companies have not pledged to market cars, and by using the latest technological means in the world that transport the customer to a virtual world that enters the most accurate details of the car to make the car test process simple and enjoyable, Dr. Raouf Ghabbour, CEO of the Ghobour Auto Group and his senior assistants, opened the headquarters of the company.Master »Specialist in the field of car marketing.

بالفيديو والصور.. رؤوف غبور يفتتح «ماسترز» لتسويق السيارات بطريقة «الواقع الافتراضي»

"Master" started its activity since 2000 and wore the dress of mastery and excellence in the automotive world to become completely qualified to create an integrated center as it is called S3 (offer, sale, spare parts and maintenance), then obtaining a new power power power power and ideas that fit the size of the partnership with the giant of industry and car trade in Egypt(Ghabbour Group) as announced by the accountant Mustafa Abu Talib, Chairman of the Master's Board of Directors.

بالفيديو والصور.. رؤوف غبور يفتتح «ماسترز» لتسويق السيارات بطريقة «الواقع الافتراضي»

But what is the new of Master's?

"Master" moves the customer from reality inside the company's headquarters to the virtual world to choose his car from the special wing of the Ghabbour group "Hyundai- Gilly- Mazda- Sherry".

The company is also characterized by an administrative formula that combines direct dealing with customers, companies and banks.

It was at the head of the participants in the opening..

بالفيديو والصور.. رؤوف غبور يفتتح «ماسترز» لتسويق السيارات بطريقة «الواقع الافتراضي»

The attendees were received by the accountant Mustafa Abu Talib, Chairman of the Board of Directors and Maha Abu Talib, Director of the company's marketing and engineer Mohamed Abdel Azim, the general manager of the company, the company's general manager for sales of individuals, companies and banks, Mr. Rami Ghallab, Director General of Commercial Affairs and Individuals.

A number of football stars, Adly Al -Qayi, Hazem Imam, Islam Al -Shater, Wael Jumaa, and a group of media and car press, also participated, so that the new headquarters of the company will be opened on the two -storey airlines..

Each section of the "Master" sections address the customer through the technology of tablets to choose the car and colors, then move from reality to the virtual world through the glasses that the customer wore and focuses on the car he chooses to start to know its components and as soon as he sits inside the car until he begins to try it a real experience but inHis virtual world.

An interesting feeling of any consumer because by harnessing technology, he can try his car without controversy, and this idea was applied for the first time in the world of marketing Maha Abu Talib to reach his distinguished customer slide..

On the second floor of "Master", where the place was prepared to receive the attendees and the general manager of the company, Engineer Mohamed Abdel Azim and Rami Ghallab, explained the system of the administrative structure and the future and future plan and what the company plans and that the company is its main activity selling cars of the Ghabbour Group and also sells Nissan, Renault, Toyota and Kia cars And BiD and Mercedes. As for Maha Abu Talib, the director of marketing, she explained the driving experience in the virtual world: I said in this project the customer wearing a customized glass that we present to him to wear and begins seeing in front of him the car from the inside with all the details of the car, and the car begins to move and live with the experience of its driving while in a seat Leadership.

We also offer the experience of scanning the QR code: In this experience, we offer the customer a specific code we raise this code on the official page on Facebook and our official website on the Internet..The customer wipes this code through an application on Mobile (whether on Google Play or App Store) when wipes this code through the application shows him a 3D car that can move it 360 degrees and sees it from all angles, which is sitting in his home.

Finally the 360 degrees technology: which provides the customer to touch the customer (Touch Screen) through which he can interact with the screen, display on this screen all car brands and different models..Show him in the form of a list and start choosing the car he wants to buy..The car appears to him with a 360 -degree technology that moves it from all angles, with the change of its available colors in the market, opens its doors and sees it from the inside 360 degrees and begins to be presented with all the car's accessories in a full detailed schedule.

The speech of the Chairman of the Board of Directors, Mustafa Abu Talib, came to confirm that this company started its activity in 2000 and that Dr. Raouf Ghabbour was behind his push for a dream in developing an activity in the Egyptian auto market in expansion and ambition, and his partnerships with Dr. Raouf Khair are a motive, because he did not dream of this, and this is why he put all His capabilities are to keep pace with the development of the thought and mind of Dr. Raouf Ghabbour at work and also decided that the number of sales expected monthly for companies (commercial) is in the range of 240 cars. As for individuals in the range of 80 cars, then Dr. Raouf Ghabbour was presented to a memorial gift in recognition and appreciation for a course in his tick to achieve the dream despite the difficulties that the company faced Under the difficult circumstances