Feasibility study of the driving school project for women.. Opportunity for profit

Four years ago, women driving cars was unacceptable in the Gulf countries, especially the Kingdom of Saudi Arabia, and at the end of the third quarter of 2017, Saudi royal orders were issued to issue driving licenses for both males and females, and in the middle of 2018 Saudi women officially started driving the car for the first woman in the history of the Kingdom, which made some think of implementing the driving school project for women.

After the unprecedented historical step recently taken by the Kingdom of Saudi Arabia; To achieve a dream that Saudi women had for more than 50 years, which is to allow women to drive, there are many Saudi women - of all ages - who own different types of cars. Therefore, it is necessary for them to find accredited places through which they learn the basics of driving for all types of cars “manual and automatic”, especially since correct driving requires a high degree of skill and concentration for a safe trip on the road.

The Driving School Project for Women

According to the report of the General Authority for Statistics in the Kingdom of Saudi Arabia, Saudi women represent half of society, at 49% of the total Saudi population, which is estimated at 32,552,336 in 2017, with a growth rate An annual rate of about 2.52%. The Authority’s report also indicates that the total driving licenses issued to women in the Kingdom, during the period from June 24, 2018 to January 2020, amounted to more than 174,000 driving licenses.

In this regard, the “YouGov” institute, which specializes in market research, conducted a survey about the percentage of Saudi women who want to drive in the Kingdom after they are allowed to do so. The survey showed that 8 out of 10 Saudi women want to drive themselves.

Therefore, we can say that the driving school project for women is one of the most successful and distinguished projects that generate abundant income for its owners, as the Saudi society needs it. Because it helps in educating and providing new Saudi women drivers with skills and experiences that enable them to drive on the road safely and legally, and through this project, Saudi women participating in training learn about topics related to vehicles and driving and gain many other advantages.

The driving school project for women in the Kingdom

The idea of ​​the project revolves around the establishment of a specialized school that provides driving education services of all kinds to Saudi women in accordance with safety and security standards, and by relying on specialized and professional trainers who hold many certificates approved for driving The project also aims to qualify women and girls who want to drive, and provide them with the necessary skills and experience to pass tests and obtain a driving license.

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The women's driving school project aims to provide all training courses for Saudi women to learn the skills and arts of driving cars of all kinds, manual and automatic, with the possibility of obtaining a driver's license certificate at the end of the training course.

The project also provides many job opportunities and more financial income, and aims to teach women the rules and instructions for traffic regulations in the Kingdom, in addition to that, the trainees are provided with the basics related to first aid to be able to deal with sudden accidents.

Feasibility study for a driving school project for women

Are you about to start a driving school project? If the answer is yes, then you need to know the requirements of your city, identify competitors and plan to advertise your business; Therefore, the "Entrepreneurs" website deals in the following lines with the feasibility study of the driving school project for women, and this study is as follows:

First: Analyze the Market and Competitors

First of all, do not worry about competitors in your city, but you must study them to collect as much information as possible related to the size of demand and competition in the city in which the project is held, and it is also necessary This information should answer a series of questions: Are other driving schools part of a franchise or are they independent? What are the services provided by these schools and what are their prices?

There is no doubt that all the information gathered through the study helps in preparing a strong and effective plan of action that reveals many gaps in the project, and the ability to implement it efficiently and with high capacity, which guarantees the success of the beginnings in this work.

Second: Define the Brand

Once you have completed the study and analysis of the market and competitors, the next step is to choose a suitable name for the Women's Driving School project, and start designing the appropriate logo, taking into account the colors that express the identity of the brand. You can also create a website with a URL that matches the brand, and focus on what makes the brand unique and different from the competition.

Feasibility study of the Women's Driving School project. An Opportunity for Profit</p><h3>Third: Project Location</h3><p>After settling on the brand, look for potential locations to set up your driving school for women. Start by evaluating whether these locations are nearby and available to your target customers. Then choose whether to locate Your school is near your competitors or in an area that is not served by the Ladies Driving School.</p><p>You can implement the project in one of the main streets in the city center that contains a large number of residents; In order to be able to reach the target customers, as for the area of ​​​​the administrative headquarters of the project, it must not be less than 100 square meters, provided that this area is divided into a number of classrooms in order to accommodate a large number of trainees to receive the theoretical aspect.</p><p> Not only that, but the owner of the women's driving school project must search for a vacant piece of land, and it is possible to agree with the owner to rent it and use it for driving education.</p><p>Also read: How to be persuasive in an employment interview?.. Guaranteed acceptance strategy</p><h3>Fourth: Licensing and Registration</h3><p>The licensing requirements for opening a women's driving school project may differ from one city to another. Usually, the owner of the project submits an official request through the branches of the General Traffic Department in the city; Where you can fill out and submit all the required papers and fees, and this includes an application, a certificate of incorporation, a copy of the coaches license, and an insurance check for each vehicle, in addition to a copy of the office lease contract, and after reviewing the application, the traffic department checks the school offices and classrooms and tells you if you need to fix any One thing, after your facility is approved, you can pay the licensing fee and start implementation directly.</p><h3>Fifth: Equipping the school</h3><p>Of course, there are many important and necessary equipment that the school needs, which is represented in preparing and installing a high-quality electrical system, and painting the walls, preferably in a light color, to give the trainees a sense of comfort during their presence. Classrooms to teach them the theoretical aspect, in addition to the necessity of installing ceramics on the floors, taking into account the installation of doors of securit glass, and providing the headquarters with a clean water network.</p><h3>Sixth: Tools and Requirements</h3><table><tbody><tr><td>Numbering</td><td>Tools and Requirements</td><td>Usage</td></tr>< tr><td>1</td><td>Administrative offices</td><td>The women's driving school project needs a number of administrative offices, provided that one office is allocated for the project manager, the second for public relations and advertising staff, and the other for the school principal's secretary </td></tr><tr><td>2</td><td>Computers</td><td>A number of computers must be provided for use in the processes of recording the data of the trainees, in addition to They can be used to explain theoretical aspects related to driving, and these devices can also be used to promote and market the project and target more customers.</td></tr><tr><td>3</td><td>lecture chairs< /td><td>A group of lecture chairs should be provided for the female trainees to sit on while receiving instructions and traffic laws and all other theoretical aspects related to driving.</td></tr><tr><td>4</td> <td>Display Screen</td><td>It is preferable to provide a large screen for use in classroom explanations; To clarify the instructions, laws, paths and all concepts related to driving cars.</td></tr><tr><td>5</td><td>Projector</td><td>The projector is used to display the content Equipping it on a computer and using it during classroom explanations. </td></tr><tr><td>6</td><td>Surveillance Cameras</td><td>A network of surveillance cameras must be installed inside and outside the school, and can be used to monitor workflow inside the school and follow up on the educational situation. An illuminated billboard on the school's main facade. This billboard must include the name of the project and means of communication for communication with the school administration. </td></tr><tr><td>8</td><td>Air Conditioning</ td><td>The project requires the installation of a sufficient number of air conditioners inside the school; To distribute cold air in all corners of the place. Ground floor to receive calls from targeted customers, respond to inquiries, and answer incoming questions. </td></tr><tr><td>10</td><td>Internet</td><td>A network must be provided High-speed internet inside the school to be used to follow up the project's communication on the Internet, and to promote the services provided by the project.</td></tr><tr><td>11</td><td>Buffet Tools</td> <td>It is preferable to provide buffet equipment for use in preparing hot and cold drinks for guests and all employees associated with the project.</td></tr><tr><td>12</td><td>Other equipment</td><td >There are some other equipment needed by the project, which is the installation of decorations and panels that express the services provided by the project, taking into account the installation of ventilation fans.</td></tr></tbody></table><p>Also read Onassis' advice to entrepreneurs: A perfect strategy to achieve success</p><h3>Seventh: Cars for Education</h3><p>Cars are one of the most important requirements needed by the Women's Driving School project and cannot be dispensed with, as they are used in driving training; Therefore, at least 6 cars must be provided, including 2 cars equipped with a manual transmission. These cars can be purchased used, but they are required to be in good condition so that the driving education process will not be disrupted.</p><h3>Eighth: Driving Instructor License</h3><p>The necessities are not only limited to making sure that your school is licensed, but also that all driving instructors in the school must be licensed, and have international accredited certificates that qualify them to practice teaching and teaching driving for cars of all kinds As for developing your own driving school curriculum, whether you are teaching driving theory only or offering theory lessons and lessons behind the wheel, develop the plan for what you are going to teach.</p><p>Consider working with a well-established driving school. They can provide you with up-to-date teaching materials and sample tests, and for driving lessons select local roads that provide increased difficulty for their affiliate trainees while allowing them to experience different road conditions.</p><h3>Ninth: Required Employment</h3><p>If you are going to implement a driving school project for women, you must build a company of dedicated workforce that will work all the way to ensure that customers of women and girls who want to learn to drive are satisfied, and that they They get value for their money when they enroll in your driving school.</p><p>The success of the Driving School for Ladies depends on the team. So you can hire a number of professional and skilled people; Where the work team must consist of the school principal, and it is preferable that the project owner assume this position, in addition to appointing 5 driving instructors, an accountant, a public relations and advertising officer, and a receptionist, and you can also appoint a buffet worker.</p><h3>Tenth: Marketing the project</h3><p>One of the best ways to promote the services provided by the driving school is through many partnerships and local agreements, and this can include partnership with car insurance agencies in your area, and major specialized exhibitions In selling cars, however, don't limit yourself to just that. You can create a website and presence on social media, consider out-of-the-box ideas, for example: you can distribute flyers outside the traffic court and departments.</p><p>You can advertise the services you provide through your driving school; Through billboards scattered on the main roads and axes, in addition to advertising by printing large quantities of advertising cards, which must include the name of the project with special means of communication.</p><p>Also read: Exploiting photography skills for your own project.. 6 important steps</p><h3>Eleventh: Expected Cost</h3><table><tbody><tr><td>Numbering</td><td>Tools and Requirements</td><td>Expected Cost</td></tr ><tr><td>1</td><td>Logo Design</td><td>The cost of logo design and branding ranges from $175 to $215.</td></tr><tr><td >2</td><td>Project Location</td><td>The cost of renting the location and location of the project in one of the main streets in the city center, with an area of ​​100 square meters, ranges from 580 to 650 dollars per month.</td></tr ><tr><td>3</td><td>Project License</td><td>The cost of a project license ranges from $250 to $345.</td></tr><tr><td>4< /td><td>5 administrative offices</td><td>The cost of purchasing 5 administrative offices ranges from 570 to 620 dollars. </td></tr><tr><td>5</td><td> 5 Computers</td><td>The cost of purchasing 5 computers with medium capabilities ranges from 638 to 710 dollars. </td></tr><tr><td>6</td><td>20 lecture chairs </td><td>The cost of purchasing 20 lecture chairs ranges from $650 to $743.</td></tr><tr><td>7</td><td>Projection screen</td><td> The cost of purchasing a Samsung monitor, 75-inch LED Ultra 4K Smart, with built-in receiver, ranges from $1,450 to $1,500. </td></tr><tr><td>8</td><td>Projector</td </td></tr><tr><td>9</td><td>Cameras Surveillance</td><td>The cost of purchasing and installing surveillance cameras ranges from $350 to $425.</td></tr><tr><td>10</td><td>Luminous billboard</td>< td>The cost of purchasing and installing an illuminated billboard ranges from 125 to 140 dollars. </td></tr><tr><td>11</td><td>3 air conditioners</td><td>The cost of purchasing And installing 3 air conditioners, from 1240 to 1350 dollars. </td></tr><tr><td>12</td><td>Communication network</td><td>The cost of communications for the school ranges from 45 to 65 $ per month.</td></tr><tr><td>13</td><td>Internet</td><td>The cost of a high-speed Internet subscription ranges from $63 to $75 per month.< /td></tr><tr><td>14</td><td>Buffet Tools</td><td>The cost of buying buffet tools ranges from $115 to $165.</td></tr>< tr><td>15</td><td>Other equipment</td><td>The cost of other equipment, which includes decorations, wall painting, ceramic floor installation, ventilation fans, etc., ranges from $2,360 to $2,750.</td </tr><tr><td>16</td><td>Training Vehicles</td><td>The cost of buying 6 Hyundai cars, medium use and good condition, ranges from $52,000 to $55,000. </td></tr><tr><td>17</td><td>Labour</td><td>The cost of wages for 9 employees, including 5 driving instructors and a buffet attendant, ranges from 3550 to $3850 per month.</td></tr><tr><td>18</td><td>Marketing</td><td>The cost of marketing campaigns for the project ranges from $210 to $350 per month.</td> </tr></tbody></table><h3>Twelfth: Expected Total Cost</h3><table><tbody><tr><td>1</td><td>Expected Total Cost</h3><table><tbody><tr><td>1 td><td></td></tr></tbody></table><p>Ultimately, we confirm that the aforementioned numbers in the above table that relate to the costs of the details of the feasibility study for the modern women's driving school project and keep pace with the year 2021 and is based on official sources, and it is possible to return to some famous online stores, such as: Alibaba; To review some prices of equipment, machinery, and supplies needed for the project, which may increase or decrease according to the environment or geographical location in which the project will be established.</p><h3>Thirteenth: Proposed Driving School Fees</h3><table><tbody><tr><td>Numbering</td><td>Duration</td><td>Category</td><td> Price</td></tr><tr><td>1</td><td>1-Week Driving Course</td><td>Manual Class</td><td>$220</td>< /tr><tr><td>2</td><td>One Week Driving Course</td><td>Class Automatic</td><td>$250</td></tr><tr> <td>3</td><td>Two Weeks Driving Course</td><td>Manual Class</td><td>$350</td></tr><tr><td>4</ td><td>Two Weeks Driving Course</td><td>Class Automatic</td><td>$400</td></tr><tr><td>5</td><td>Course 3 Weeks Driving</td><td>Manual Class</td><td>$460</td></tr><tr><td>6</td><td>3 Weeks Driving Course< /td><td>Class Automatic</td><td>$500</td></tr><tr><td>7</td><td>4 Weeks Driving Course</td><td <Manual Class</td><td>$600</td></tr><tr><td>8</td><td>4 Weeks Driving Course</td><td>Class Automatic</ td><td>750 dollars</td></tr></tbody></table><h3>Fourteenth: The value of the services provided</h3><p>Based on all these investment costs of the driving school project For women, and achieving the conditions that must be met to provide successful services that are in line with customer requirements, the value of the services that will be provided in the first year is about $240,000.</p><h3>Fifteenth: Success Factors of the Driving School for Women</h3><p>Also read:</p><p>Feasibility study of the soap production and sale project.. 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