Feasibility study of the driving school project for women.. Opportunity for profit
Four years ago, women driving cars was unacceptable in the Gulf countries, especially the Kingdom of Saudi Arabia, and at the end of the third quarter of 2017, Saudi royal orders were issued to issue driving licenses for both males and females, and in the middle of 2018 Saudi women officially started driving the car for the first woman in the history of the Kingdom, which made some think of implementing the driving school project for women.
After the unprecedented historical step recently taken by the Kingdom of Saudi Arabia; To achieve a dream that Saudi women had for more than 50 years, which is to allow women to drive, there are many Saudi women - of all ages - who own different types of cars. Therefore, it is necessary for them to find accredited places through which they learn the basics of driving for all types of cars “manual and automatic”, especially since correct driving requires a high degree of skill and concentration for a safe trip on the road.
The Driving School Project for Women
According to the report of the General Authority for Statistics in the Kingdom of Saudi Arabia, Saudi women represent half of society, at 49% of the total Saudi population, which is estimated at 32,552,336 in 2017, with a growth rate An annual rate of about 2.52%. The Authority’s report also indicates that the total driving licenses issued to women in the Kingdom, during the period from June 24, 2018 to January 2020, amounted to more than 174,000 driving licenses.
In this regard, the “YouGov” institute, which specializes in market research, conducted a survey about the percentage of Saudi women who want to drive in the Kingdom after they are allowed to do so. The survey showed that 8 out of 10 Saudi women want to drive themselves.
Therefore, we can say that the driving school project for women is one of the most successful and distinguished projects that generate abundant income for its owners, as the Saudi society needs it. Because it helps in educating and providing new Saudi women drivers with skills and experiences that enable them to drive on the road safely and legally, and through this project, Saudi women participating in training learn about topics related to vehicles and driving and gain many other advantages.
The driving school project for women in the Kingdom
The idea of the project revolves around the establishment of a specialized school that provides driving education services of all kinds to Saudi women in accordance with safety and security standards, and by relying on specialized and professional trainers who hold many certificates approved for driving The project also aims to qualify women and girls who want to drive, and provide them with the necessary skills and experience to pass tests and obtain a driving license.
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The women's driving school project aims to provide all training courses for Saudi women to learn the skills and arts of driving cars of all kinds, manual and automatic, with the possibility of obtaining a driver's license certificate at the end of the training course.
The project also provides many job opportunities and more financial income, and aims to teach women the rules and instructions for traffic regulations in the Kingdom, in addition to that, the trainees are provided with the basics related to first aid to be able to deal with sudden accidents.
Feasibility study for a driving school project for women
Are you about to start a driving school project? If the answer is yes, then you need to know the requirements of your city, identify competitors and plan to advertise your business; Therefore, the "Entrepreneurs" website deals in the following lines with the feasibility study of the driving school project for women, and this study is as follows:
First: Analyze the Market and Competitors
First of all, do not worry about competitors in your city, but you must study them to collect as much information as possible related to the size of demand and competition in the city in which the project is held, and it is also necessary This information should answer a series of questions: Are other driving schools part of a franchise or are they independent? What are the services provided by these schools and what are their prices?
There is no doubt that all the information gathered through the study helps in preparing a strong and effective plan of action that reveals many gaps in the project, and the ability to implement it efficiently and with high capacity, which guarantees the success of the beginnings in this work.
Second: Define the Brand
Once you have completed the study and analysis of the market and competitors, the next step is to choose a suitable name for the Women's Driving School project, and start designing the appropriate logo, taking into account the colors that express the identity of the brand. You can also create a website with a URL that matches the brand, and focus on what makes the brand unique and different from the competition.
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