Feasibility study of a center for language education .. guaranteed profits
Learning many languages provides many benefits, as it not only helps when traveling, but also in studying in general and working abroad, and given the importance of this, many resort to specialized centers for teaching languages; Therefore, the Language Teaching Center project is considered one of the most important successful projects.
In the era of globalization, the demand for language speakers increases from companies as they expand into new markets. Studying languages teaches us how to communicate with others, an important life skill that can only be honed through interaction with people.
Language Center Project
Teaching foreign languages gives access to a whole new perspective on human life, and starting a language center project can offer you a very lucrative career.
The center offers a wide range of language courses «Arabic, English, French, Chinese, Dutch, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish...and others»; This gives the trainees the opportunity to coexist in different multicultural environments.
Importance of the Language Teaching Center Project
Of course, the Language Teaching Center project plays a major and important role in uniting the world by reducing communication barriers. It is estimated that more than 6,000 languages are spoken all over the world. According to Dr. Dennis O'Neill; From the Department of Behavioral Sciences at Palomar College, USA, if you have a passion for education and a desire to promote cultural exchange, starting a language center project can be a very rewarding endeavor.
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Apart from proficiency in the language or languages you wish to teach, starting a language learning center business requires the ability to communicate effectively with all kinds of personalities. You will also need time management and business skills that can be developed along the way; Language teaching skills include: “knowledge of teaching methods, the ability to communicate with affiliated students at different levels, lesson planning skills, and curriculum development.”
Establishment of a language teaching center project
The language teaching center project works to prepare competencies qualified to speak and communicate with others in different foreign languages, and to acquire more speaking and writing skills to be able to communicate with people from all over the world. Where the project targets youth, students and graduates and qualify them linguistically.
What is remarkable about this project is that it generates large profits, and this may be due to the increased demand for the services it provides.
Feasibility study of a language teaching center project
If you have the skill to communicate with students and are fluent in some foreign languages, and you want to start your first project in the world of entrepreneurship, then the language teaching center project is the perfect choice for you. Therefore, the “Entrepreneurs” website discusses, in the following lines, a feasibility study for a language teaching center project as follows:
First: Study the market and competitors
There must be a specific strategy to win more customers and enhance your project's share in the market and conduct research on your competitors, identify their strengths and weaknesses and how to attract and retain customers; This is to collect as much information as possible related to the size of demand and competition, whether in the local or global market.
There is no doubt that all information collected about the market and competitors contributes to the preparation of an effective business plan that reveals many gaps in the project, and the ability to implement it with high efficiency.
Second: Define the Brand
Apart from being just a memorable slogan, a good brand increases company value, provides employees with direction and motivation, and makes acquiring new customers much easier.
A brand is the sum of people's perception of a company's customer service, reputation, advertising, and logo, and when all these parts of the business work well together, the brand is healthy.
So think about the entire customer experience, from your logo, website, social media experiences, and the way you answer the phone, to the way your customers interact with your employees.
Third: The location of the project
Once you have decided on the brand, you can search for the appropriate site to create a language learning center project, and most importantly, evaluate whether this site contains all the basic resources that the project needs, In addition to making sure it is close to target customers and easy to reach.
You can implement the project in one of the main streets in the city center that contains a large number of residents, and it is preferable that the location be near secondary schools or universities, whether governmental or private, and the area should be lively and upscale; In order to be able to reach the target customers, as for the area of the center, it must not be less than 100 square meters.
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Fourth: Permits and Licenses
Of course, the licensing requirements for establishing a language teaching center project differ from one country to another; Where you can apply to the Chamber of Commerce of the city in which the project is being established to obtain a document of conditions for the establishment of training centers, which includes the geographical locations that qualify for the establishment of the center, with the need to obtain approval from the concerned authorities within the governorate, and you can achieve this easily after submitting a copy of the contract Center headquarters rent.
After completing the review of the application, the competent authorities will examine the center and classrooms and tell you if you need to fix anything. After approval of your facility, you can pay the licensing fees and start implementation directly.
Fifth: Equipment of the Center
Of course, the matter is not limited to choosing the location of the language teaching center project only, but there are many requirements that the center needs; In order to be qualified to receive students and trainees and to teach different languages, which include: preparing and installing a high-quality electrical system, and painting the walls, preferably in a light color, to give a sense of comfort to the students while they are in the center to receive the lessons scheduled for teaching languages.
In addition to the necessity of installing ceramics on the floors, taking into account the installation of doors of securit glass, and providing the headquarters with a clean water network, and communication and internet services.
Sixth: Requirements
Numbering | Equipments and Requirements | Usage |
1 | Decorations | The headquarters of the Language Teaching Center must be equipped with appropriate decorations in order to give a good impression, which encourages students to continue learning, in addition to attracting more students |
2 | 30 tables | The center needs to provide about 30 tables distributed in the halls designated for teaching, as they should be These tables can hold computers which are an essential part of the learning process, especially in the practical part. |
3 | 30 chairs | Of course, the tables that are provided inside the center need 30 chairs distributed in the halls designated for teaching. |
4 | 33 computers | Computers are one of the important technologies that are used in the process of teaching languages. Therefore, about 33 computers must be provided with medium capabilities, provided that one device is allocated for the project manager, one for the public relations and advertising employee, and another for the project secretary. |
5 | < td>6 air conditionersThe language teaching center must have a sufficient number of electric air conditioners to distribute cool air in all corners of the center during the summer. | |
6 | 3 blackboards and 12 pens of different colors | The language teaching center needs to provide 3 whiteboards and 12 pens of different colors distributed in the three halls; Blackboards and pens are among the important tools that are used in the learning process, as they facilitate the process of explanation and clarification. |
7 | Courses | < td>The project owner must provide various courses for all languages taught within the center, which can be relied upon to teach languages of all kinds to affiliated students, taking into account the adoption of the latest courses and curricula that contain documented information.8 | 3 administrative offices | The center's headquarters must be provided with a group of administrative offices, provided that an office is allocated for the project manager, an office for the public relations and advertising employee, and another for a secretary The project. |
9 | Surveillance cameras | It is important that a set of surveillance cameras be installed in all corners of the center, and it is also possible to use These cameras monitor student movements and the course of the learning process inside the center. |
10 | Speakers | Loudspeakers are among the important tools It is used in the educational process within the center, especially when the center contains a large number of trainee students. |
11 | Internet | must Providing the center with a high-quality internet network; In order for students and lecturers to be able to use the Internet during the educational process, as it can facilitate the process of marketing the educational services provided by the center. |
12 | Printer machine< /td> | The printer is an indispensable tool. It is used to photocopy papers and applications to join the center, in addition to copies of certificates that are submitted at the end of each training course. |
13 | 3 display screens | |
14< /td> | Buffet Utensils | Necessary and necessary utensils must be provided for the buffet, in order to prepare cold and hot drinks and serve them to the lecturers as well as the guests. |
After determining the necessary requirements for the project, the next step is to create a website for your business. Web technology has witnessed tremendous developments in the past few years.
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Eighth: The Labor Required for the Project
What is unique about the Language Teaching Center project is that it does not need as much labor as other commercial projects, and all it needs is the appointment of a public relations and advertising officer, a receptionist, in addition to the appointment of 4 teachers Multilingual, TEFL/TESOL accredited and have some teaching experience.
The project also needs to appoint a buffet worker. As for the management of the center, it is preferable that the owner of the project assume the responsibility of managing the center to follow up the course of the educational process and ensure the quality of the content provided to the enrolled students.
Ninth: Marketing for the project
Internet marketing can be an effective way to get more customers, and you can spread your brand further through social networking sites, such as: Facebook, Twitter, Instagram, LinkedIn, and others. ; This is done by publishing short videos explaining the educational processes within the center with useful tips for learning languages, which contributes to attracting more students who want to learn languages.
Not only that, but you can market your project through advertising through billboards scattered on the main roads and axes, in addition to billboards scattered on the road leading to the center's headquarters, and also by printing large quantities of advertising cards with the brand name and means of communication written down. of the Centre.
Tenth: The expected cost of the project
Numbering | Equipments and requirements | Expected cost |
1 | Branding Design | The cost of a brand design ranges from $234 to $280. |
2 | Permits and Licenses | The cost of legal procedures to obtain the necessary permits and licenses for the establishment of the project ranges from 350 to 375 dollars. |
3 td> | Center Headquarters | The cost of renting the center's headquarters on one of the main streets in the city, with an area of 100 square meters, ranges between 750 and 850 dollars per month. |
30 tables | The cost of purchasing 30 computer tables ranges from $1,950 to $2,115. | |
5 | < td>30 chairsThe cost of purchasing 30 chairs ranges from $630 to $710. | |
6 | 33 pcs | |
7 | 6 air conditioners | The cost of 33 computers ranges from $2,480 to $2,650. Buying 6 air conditioners ranges from $2,230 to $2,320. |
8 | 3 whiteboards and 12 pens of different colors | The cost of buying 3 whiteboards ranges And 12 pens in different colors from 240 to 285 dollars. |
9 | Courses | The cost of printing books and developing curricula for teaching languages ranges from 2250 to 2430 dollars. |
10 | 3 administrative offices | The cost of purchasing 3 administrative offices ranges from 570 to 680 dollars.< /td> |
11 | Surveillance Cameras | The cost of purchasing surveillance cameras ranges from 420 to 495 dollars. | 12 | Speakers | The cost of purchasing subwoofers ranges from 325 to 350 dollars |
13 | Internet | The cost of an Internet subscription ranges from 125 to 130 dollars per month. |
14 | Printing machine td> | The cost of purchasing a printing machine ranges from 154 to 210 dollars. |
15 | 2 display screens | The cost ranges Buying 2 Samsung 65-inch displays, from 2360 to 2856 dollars. |
16 | Buffet Tools | The cost ranges Buy buffet items from $220 to $250. |
17 | Website design | Website design cost ranges from 760 to 815 $. |
18 | Decorations | The cost of installing the necessary decorations inside the center ranges from 1765 to 2130 dollars. | < /tr>
19 | Other Equipment | The cost of other equipment, which includes painting walls, installing ceramic tiles on floors, installing high-quality lighting systems, and other equipment, ranges from From 2,650 to 2,750 dollars. |
20 | Labor | The cost of wages ranges from project employees, who include: a public relations employee and a receptionist And 4 teachers who have the skill of teaching languages, in addition to a buffet worker, from 2850 to 3150 dollars per month. |
Marketing | Ranging The cost of the marketing campaigns for the project ranges from 350 to 450 dollars per month. |
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Eleventh: Expected Total Cost
1 | Expected Total Cost |
In this context, we confirm that the aforementioned figures in the above table, which relate to the costs of the details of the feasibility study for a modern language teaching center project, are up to date with the year 2021 and are based on official sources, and it is possible to refer to some famous electronic stores , such as: Ali Baba; To review some prices of equipment, machinery, and supplies needed for the project, which may increase or decrease according to the environment or geographical location in which the project will be established.
Twelfth: Pricing Plan
The prices of language training courses vary greatly from one center to another, and the prices depend on other aspects such as: the quality of the courses for each language, in addition to the experience and skill of the teachers Within the center, and the quality of the methods and capabilities that are relied upon in teaching languages.
When it comes to prices, the level price per language can range from $120 to $150 or more if the instructors are teaching languages that are in high demand; This contributes to attracting more potential students.
Thirteenth: The expected value of services
Based on all these investment costs related to the language teaching center project, and the fulfillment of the conditions that must be met for teaching languages based on the latest methods and technologies to ensure the qualification of trainees and work to raise their linguistic proficiency. The value of the educational services that will be provided through the center in the first year of launching the project is about $195,000.
Fourteen: Project Success Factors
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