CEO: Samsung Electronics presents a distinguished package of its products during Cairo ICT 2019

Farouk Youssef

Samsung Electronics Egypt presented its latest technologies and technological solutions for the first time in the Egyptian market, through its pavilion at the Cairo International Technology Exhibition, Cairo ICT, in its 23rd session, where it presented the latest versions of its products, including smart phones, televisions, and a package of its smart solutions provided by Samsung. Whether for the business sector, companies or individuals.

Jae Hwan Lee, CEO of Samsung Electronics Egypt, said that by the end of this year, the company is looking forward to showcasing all its achievements and sharing them with its customers with diverse needs and backgrounds, especially since the current year witnessed growth in sales volume.

In Cairo ICT, Samsung added an important step to its business in Egypt, and then the company was keen to present the latest technology in all fields, especially home-made products in Egypt through the company's factory in Beni Suef, such as QLED screens. 8k.

The company aims to promote the manufacture of local products.. and screens are at the forefront

He assured me that Samsung's vision revolves around providing products that transform users' experience into a smooth and less effort based on artificial intelligence (AI) and solutions via the Internet of Things (IoT), wherever It was the user, which made it innovate in the field of smart phones, which became a necessary extension of his daily life, and the technologies launched by Samsung for homes included advanced means of communication in which they are linked to each other and to other devices to understand the needs of the user and make his life less burdensome.

He pointed out that the company has developed a variety of distinctive solutions for companies and institutions, which aim to radically develop the business environment, which indirectly contributes to enhancing productivity.

During the exhibition, Samsung will launch the “Galaxy Fold” phone, and the phone will introduce the foldable Infinity Flex screen, which is the largest Galaxy phone screen ever with 7.3-inch Dynamic AMOLED technology, which is made of an innovative material to ensure flexibility and thinness.

The phone supports a dual battery with a capacity of 4380 mAh (typical), which relies on the technology of energy consumption of two cells that can be recharged to avoid overcharging. And to save power, the smart battery management feature keeps apps from running that the user doesn't need.

The Note 10 and Note 10+ phones will also be present during the exhibition, in addition to the “Fold” phone. In the Galaxy Note10+ series, Samsung has worked on raising mobile phone memory to new levels through a storage capacity of 256 GB, which can add up to an external memory card. 1 terabyte, and the phones also support the fast charging feature, which enables you to use the phone for a full day if it is charged for 30 minutes. In addition, the phone supports the S Pen, which works continuously for up to 10 hours, and the phone includes two sizes of the cinematic Infinity O screen: 6.8 inches and 6.3 inches.

Samsung's showroom also includes its most popular and most popular S-series, the A and M series, and a number of the latest mobile accessories such as the Galaxy Buds and the Gear Active 2 smart watch.

Samsung presents, during the days of the exhibition, QLED 8K TVs, which bear the “Made in Egypt” signature, manufactured by the Beni Suef factory.

In turn, Engineer Qassem Hassan, Head of the Televisions Sector, pointed to the boom that occurred in the televisions sector after the construction of the Beni Suef factory for the manufacture of screens, adding that the company is committed to developing the televisions sector in Egypt, as it is one of the main markets in Egypt and the region. The manufacture of QLED 8K TVs in Egypt is an important step to contribute to supporting the value of the local product and transforming Egypt into a first-class export platform in the region and the world.

The screens come with an artificial intelligence feature, which enables these new screens to recognize and improve any content, regardless of the level of the original resolution, to provide it with high quality close to “8K” accuracy, and through machine learning and artificial intelligence, the AI ​​self-upgrading feature helps Upscaling transforms visual content with low resolution and fuzzy detail into stunning 8K resolution for enhanced detail and sharper clarity.

A variety of distinctive solutions for companies and institutions that contribute to enhancing productivity indirectly

During the exhibition, Samsung will present some of its modern and innovative home appliances, such as refrigerators with the Twin Cooling Plus™ system, which creates an environment conducive to preserving fresh food. In the fridge with a humidity of 70%, versus 30% in a conventional TMF, so ingredients stay fresh longer without drying out.

Engineer Heba Safi, Director of Product Management at Samsung Egypt, pointed out that the Internet of Things has the ability to change society and its economy. Hence, Samsung is working to strengthen the industry within its various sectors, so that it can achieve the special benefit of the concept of the Internet of Things.

With Samsung's QuickDrive™ washing machine, you'll be able to get your laundry done in a very short period of time. And by reducing the time required to wash a load of clothes, Samsung's new QuickDrive™ technology frees up more time to spend with family members.

The Activ DualWash, Samsung Egypt's most successful washing machine, also represents an important factor in increasing Samsung's share in the home washing machine market. The company designed this top-loading washing machine based on consumers' need to treat their clothes before putting them in the washing machine.

With regard to the category of air conditioners, Wind-Free technology is one of Samsung's most prominent innovations in this field. After the desired temperature is reached through the Fast Cooling mode, it maintains the ideal temperature without any direct wind by gently dispersing cool and cool air through the small air holes for a natural cooling effect through the Wind-Free technology.

With its exceptionally narrow bezel size of just 0.44mm, Samsung's advanced picture enhancement technologies, and wide viewing angles, the VHR-R Series delivers an impressive and smooth viewing experience. Its slim, modern design allows the monitor to blend in harmoniously with any work environment.

The Samsung Flip 2 smart digital whiteboard is a high-tech interactive whiteboard that provides limitless possibilities for managing effective collaboration through a pen for writing and drawing, a brush for creating artwork, the ability to write on any type of background and flexibility in editing images, and it is considered the ideal solution in educational institutions Such as schools and universities, in line with the state's direction to develop the educational system to be compatible with the tablet.

Samsung is also presenting solutions for the retail and store sector during the show. The MagicInfo™ Solution is designed to support Samsung's Display Solutions product line for needs that include increased interaction and automation with users. MagicInfo™ Solution is a suite of software that can suit different purposes or needs in different usage environments; It effectively enhances the digital content of the show and contributes to maximizing return on investment (ROI).

For his part, Hossam Al-Kashif, Head of the B2B Business Sector, pointed out the importance of being present during the Cairo Technology Fair, and presenting Samsung business solutions and products, especially since the company's products are not limited to smart phones and home solutions, but rather extend to increasing efficiency and productivity in an environment work and even achieving better investment returns, pointing out that the exhibition is not only an opportunity to present and display products, but also to interact directly with business owners, especially emerging companies and projects whose work environments are fertile environments capable of adopting more innovation.

Al-Kashif indicated that Samsung also provided a set of devices and screens specially designed for the hospitality and hotel sector, as it is one of the most important sectors for tourism, and reflects the extent of its development in Egypt as an advanced country with a developed infrastructure.

Among these devices that are introduced during the exhibition are screens that run on LYNK Reach and LYNK HMS systems that include some features, where hotels can use the latest hospitality management technology to provide a superior guest experience, and Samsung's LYNK REACH 4.0 solution blends the advantages of its own REACH hospitality technologies In order to offer a comprehensive content management solution, LYNK REACH 4.0 also improves features and technology to enhance efficiency based on user experience ranging from more information delivery channels, convenient communication options, and efficient room management.

According to Al-Kashif, the “software” system enables the operation of hotel screens not only as displays or information screens, as it is designed to become a self-control hub capable of connecting to many embedded technology devices and controlling the room in general, such as controlling lighting and air conditioning. and others.